Google Ads management in London, Ontario
Google Ads managed around qualified leads, not just clicks
I build, manage and improve Google Ads campaigns for service businesses that need better search-term control, clearer conversion tracking and more useful inquiries from their advertising budget.
Based in London, Ontario. Managing campaigns for businesses across Canada.
Every campaign should answer
Is the advertising producing useful business opportunities?
Are the ads appearing for the right searches?
Which clicks become qualified inquiries?
Where is budget being wasted or underused?
Where campaigns lose money
An account can look active while the budget stands still
Clicks, impressions and automated recommendations can make a campaign appear healthy. The more important question is whether those activities are producing inquiries that have value to the business.
Performance should be evaluated using business outcomes, not Google’s optimization score alone.
Search terms are too broad
The ads appear for loosely related searches that consume budget but have little chance of producing the right customer.
Tracking rewards the wrong actions
The campaign may optimize around page views, button clicks or incomplete actions instead of meaningful calls and form submissions.
Different services are treated the same
High-value services, lower-value searches and different customer intentions compete inside the same campaign without useful control.
The landing page creates friction
The advertisement earns the click, but the page does not clearly continue the message or make the next step easy.
Ongoing management
Campaign management goes beyond bids and automation
Google Ads management requires regular review of what people search, what happens after they click and which opportunities are valuable to the business.
Campaign strategy
Goals, locations, services, customer intent and available budget are translated into a clear account structure.
Search-term control
Keywords, match types, actual search terms and negative keywords are reviewed to reduce irrelevant traffic.
Ads and landing pages
Ad copy, assets and landing-page recommendations are aligned with the customer’s search and expected next step.
Conversion tracking
Calls, forms and other valuable actions are measured so optimization is based on meaningful outcomes.
Ongoing optimization
Budgets, bidding, devices, schedules and campaign performance are reviewed and adjusted as useful data develops.
Measurement and reporting
The report should make the next decision easier
You should understand what is improving, where money is being lost and what should change next. Reports are explained in plain language and connected to the campaign’s actual purpose.
No report filled with unexplained charts or vanity metrics.
Campaign efficiency
Are we spending the budget more effectively?
Search relevance, cost per click, conversion rate and cost per conversion help identify where performance is improving or weakening.
Lead quality
Are the inquiries relevant and useful?
Form submissions and calls are reviewed against the services, locations and customer types the business actually wants.
Business outcomes
Is advertising contributing to real growth?
When sales or customer data is available, campaign results can be evaluated against qualified opportunities, revenue and customer value.
Client result
Campaigns perform better when the full path to inquiry works
For Steyaert Counselling, ongoing campaign management worked alongside digital strategy and website improvements to support growth across its in-person clinics and virtual therapy services.
“Troy provided the exact strategy and execution we needed. He took the time to truly understand our audience and helped us achieve meaningful growth without compromising our values.”
Steyaert Counselling
Measured growth
600%
increase in leads
The result reflects the combined effect of campaign management, website improvements and ongoing digital strategy.
Google Ads questions
What to know before investing in Google Ads
The right budget and campaign structure depend on your market, services and goals. These answers cover the questions business owners most often ask.
How much should I spend on Google Ads?
There is no useful universal minimum. The budget should reflect local search demand, competition, average click costs, service value and the amount of data needed to evaluate performance properly.
How quickly can Google Ads produce results?
Campaigns can begin generating traffic quickly, but reliable optimization takes longer. The account needs enough useful data to identify which searches, ads and audiences are producing worthwhile inquiries.
Can you take over an existing Google Ads account?
Yes. I can review the existing structure, search terms, tracking, settings and performance history before deciding whether the account needs focused improvements or a larger rebuild.
What if my conversion tracking is not working?
Tracking should be reviewed before major optimization decisions are made. I can help configure or repair measurement for forms, calls and other important actions using tools such as Google Tag Manager and Google Analytics.
Can you guarantee a certain number of leads?
No responsible manager can guarantee a specific result. Search demand, competition, budget, website quality and customer behaviour all affect performance. I focus on improving the factors we can control and reporting honestly on the results.
Start with the account
Not sure whether your Google Ads are working hard enough?
Share what you are currently running, what you are spending and where performance feels unclear. I’ll review the details personally and help identify the most useful next step.
No-pressure conversation. Direct response from Troy.