Website development in London, Ontario
Websites that explain your value and turn more visits into qualified inquiries
I build and improve websites for established service businesses that need clearer messaging, stronger usability and a more reliable path from visitor to inquiry.
Based in London, Ontario. Working with businesses across Canada.
A better website should
Make the next step easier for the right customer
Clearly explain what you offer and who it is for
Build confidence before a visitor contacts you
Remove friction from forms, navigation and mobile use
Where websites lose leads
More traffic will not help if visitors cannot quickly understand or trust the business
A website can look polished and still make it difficult for potential customers to decide whether you are the right fit. These are some of the most common problems I look for.
Unclear messaging
Visitors cannot quickly tell what you offer, who you help or why they should choose your business over another option.
Mobile friction
Important information is difficult to scan, buttons are awkward to use or layouts become frustrating on smaller screens.
A weak next step
Forms ask for too much, calls to action are inconsistent or visitors are left unsure about what will happen after they contact you.
Two ways to work together
Build something stronger or improve what already exists
The right approach depends on how much of your current website is working. Some businesses need a new foundation. Others need focused improvements rather than a complete rebuild.
New website
Website strategy and development
A complete website planned around your customers, services and business goals.
- Site structure and page planning
- Messaging and content guidance
- WordPress, Wix or Shopify development
- Responsive desktop and mobile layouts
- Forms, analytics and conversion tracking
Existing website
Conversion and usability improvements
Focused changes that make your current website clearer, easier to use and more effective.
- Messaging and page-flow improvements
- Navigation and mobile usability
- Calls to action and form optimization
- Page speed and accessibility review
- Conversion tracking and performance analysis
Choosing the platform
The best platform is the one that fits the business
I regularly work with WordPress, Wix and Shopify, and can also support Squarespace, custom-coded websites and other established platforms when they are a sensible fit for the project.
The platform should support the strategy, not dictate it.
WordPress
A flexible option for service businesses that need strong content management, search visibility and room to expand over time.
Wix
A practical choice when easy internal editing and a simpler technical setup are priorities, especially for businesses already established on Wix.
Shopify
The strongest fit for businesses selling products online that need reliable ecommerce tools, inventory management and scalable checkout functionality.
Other Platforms
Squarespace, custom HTML and CSS, and other website systems can also be supported after reviewing the existing setup and project requirements.
Client result
600%
increase in leads for Steyaert Counselling
Website improvements formed part of an ongoing strategy that also included campaign management and broader digital marketing support.
Steyaert Counselling
“Troy provided the exact strategy and execution we needed. He took the time to truly understand our audience and helped us achieve meaningful growth without compromising our values.”
The website was treated as part of the customer journey rather than a standalone design project.
Website questions
What to know before starting a website project
The scope of a website project can vary considerably. These answers cover some of the most common questions before deciding what type of work is actually needed.
Do I need a completely new website?
Not always. If the current platform and structure are still workable, focused improvements to the messaging, layout, navigation and conversion path may be more practical than a complete rebuild.
How long does a website project take?
The timeline depends on the number of pages, content requirements, technical complexity and how quickly feedback is provided. A clear timeline and review schedule will be included before the project begins.
Can you help with the website copy?
Yes. I can help plan, write or refine the messaging so the website explains your services clearly and gives potential customers the information they need to take the next step.
Is SEO included in website development?
New websites are built with search-friendly structure, responsive layouts and technical fundamentals in mind. Deeper keyword research, content planning, local SEO and ongoing optimization can be added when needed.
What does conversion rate optimization mean?
Conversion rate optimization, or CRO, means improving the website so more of the right visitors complete a useful action. This can include clearer messaging, stronger calls to action, simpler forms and a more intuitive page experience.
Start with a website review
Is your website helping the business or getting in the way?
Share your current website and what you would like it to accomplish. I’ll review the situation personally for free and help determine whether you need focused improvements or a stronger new foundation.
No-pressure conversation. Direct response from Troy.