Client case study
Helping Steyaert Counselling turn focused marketing into sustained growth
Steyaert Counselling needed marketing that could support the growth of its in-person clinics and virtual therapy services while continuing to reflect the care and professionalism behind the practice.
Strategy · Paid search · Website improvements · Ongoing optimization
Measured result
600%
increase in qualified leads
Growth achieved through a coordinated approach to campaign strategy, targeting, conversion paths and ongoing improvement.
The client
Growth had to be meaningful, not simply bigger
Steyaert Counselling provides in-person and virtual therapy through a growing team of mental health professionals.
As the practice expanded, its marketing needed to connect more prospective clients with appropriate services while continuing to reflect the trust, sensitivity and professionalism expected from a counselling practice.
The challenge
Build a reliable path from search to the right therapist
The marketing needed to:
Strategy and execution
Connect each part of the marketing around one goal
The work focused on generating appropriate inquiries, making the next step easier and improving performance as the practice continued to grow.
Focused paid-search campaigns
Campaigns were organized around relevant services, locations and search intent so the budget could focus on people actively looking for counselling support.
Clearer conversion paths
Website messaging and landing paths were improved so prospective clients could understand the available support and move toward an inquiry with less friction.
Tracking tied to lead quality
Performance was evaluated around inquiries and useful business opportunities rather than clicks, impressions or surface-level activity alone.
Ongoing optimization
Search terms, targeting, messaging, conversion data and budget allocation were reviewed regularly so the approach could improve as new information became available.
The result
600%
increase in qualified leads during the measured campaign period
Measurable growth
More than increased activity. More opportunities to help the right clients.
Qualified leads increased by 600% as the campaigns, website experience and conversion tracking became more closely aligned. The stronger flow of inquiries helped support Steyaert Counselling’s continued growth across its in-person and virtual services.
Results reflect this client’s circumstances and measured campaign performance. Individual results will vary.
From the client
“TB Marketing is an exceptional marketing partner. As we worked to scale Steyaert Counselling’s in-person clinics and virtual therapy offerings, Troy has provided the exact strategy and execution we needed. They took the time to truly understand our specific audience and crafted campaigns that brought us meaningful growth without ever compromising our values as mental health professionals. They are professional, responsive, and incredibly talented at what they do. We couldn’t be happier with the results!”
Steyaert Counselling
Mental health practice offering in-person and virtual counselling
Why the approach worked
The result came from staying close to the business
This was not a one-time campaign or isolated website update. The marketing improved because strategy, execution and performance review remained connected.
Understand the audience first
Campaign decisions reflected the needs, concerns and search behaviour of people looking for counselling support.
Keep strategy and execution connected
Campaigns, website messaging, conversion paths and measurement supported the same business priorities.
Improve the work continuously
Ongoing review made it possible to respond to performance data, new services and changes within the growing practice.
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